Leads

How Predictive Analytics Are Changing Our Business

To better target your marketing dollars, real estate brokerages are leveraging predictive analytics to reach those who are most likely to buy or sell. Predictive analytics is a way to forecast future trends and results by analyzing historical data with statistical algorithms. New technology has made it more accessible in recent years to businesses of all sizes. …

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Playbook for the New Digital Neighborhood

Introduction Introduction You can’t afford to miss out on digital Agents and brokers can no longer deny the influence of the digital world on real-world interactions. Every aspect of the real-estate business – from lead generation to final sale – is impacted by the internet. Real estate professionals who don’t make a move to incorporate …

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