Finding Buyers And Sellers On Twitter

With over 500 million Tweets sent per day, the idea of trying to find anything specific on the platform can seem like an impossible feat. However, when using Twitter for real estate purposes, the last thing you have is time to waste sifting endlessly through this barrage of content.

Twitter Advanced Search for leads

Thankfully, Twitter has a built-in tool that helps streamline this process and potentially save you hours of time and energy. Using Twitter’s Advanced Search, you are able to easily narrow your search and find the information that matters to you. With social media a major lead generation source for businesses, Twitter’s Advanced Search tool makes a potentially painful process as streamlined as possible. As “lead generation is about collecting information from potential clients that can be then placed in your CRM for drip marketing or direct dial connecto to secure a client. ” A platform as chock-full of information as Twitter is invaluable.

To help you get the most out of Twitter’s Advanced Search for your lead generation purposes, I have compiled the following guide. For  information on how you can use advanced Twitter search streams on Hootsuite the best FREE platform for data mining for leads on Twitter. Go Here

Explore relevant keywords and hashtags

The easiest way to get started with Twitter’s Advanced Search as a lead generator is to use it to search for keywords and hashtags related to your business or industry. With this, you will find a whole community including anyone who is talking about real estate. For example, if you’re a agent looking for a potential buyer you would use the keyword “moving” or a hashtag like the popular “Move”  to see what consumers are talking about and sharing. You are then privy to real-time results and conversations centered around a topic relevant to your business. Like “Just learned Tom got the job in Sacramento and we are moving” This is a real life Tweet found this week on Twitter.

Through this tool, you can then set other parameters for your search to further narrow it, and find highly relevant prospective customers. After entering the keywords or hashtags in the search boxes, sort through the results to find users who are talking about real estate or any related field. If you believe the users are active, engaged, and could potentially benefit from your product or service in the future, follow them and engage in (non-intrusive) conversation. If they have questions, answer them and prove yourself and your brand as a valuable and trustworthy voice.

One great way to reach out to them is to prepare a landing page on your website that includes all the information a consumer might want to make a move. Things like community information, utilities, moving resources, schools, demographic etc. Now your prepared to engage with a reply tweet that simply says. Looks like your getting ready to move to (insert City), please find a link with resources that will assist in your decision process and lend a hand in making the transition easy. (Example Community Page: https://results.net/communities/duluth/)

 

Target searches geographically

It always pays to connect to your customers on a local level. By listening to what your customers have to say based on what geographical area they are Tweeting from, you can gather essential information about what they are talking about and what their buying habits are. People based in New York might be Tweeting about different questions or needs than those based in Los Angeles, so in narrowing your search geographically you are able to focus on making a local connection with your audience. As Marketo explains, “The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.”

To search by area when using Twitter Advanced Search, simply scroll down to the “Places” heading and you will see an orange box with your current location in it. You can search for Tweets that were sent from the nearby area, click on the box and choose one of the suggested nearby areas, or type in a completely different location. You can, of course, select or fill-in any of the other filters to narrow your search even further, but by simply selecting a place to target your search, you will be able to see all Twitter discussions happening at a local level. “Moving to Sacramento” as an example. is better than simply using the keyword “Moving” Try different ways of saying the same thing so you maximize your search efforts.

This doesn’t stop with Twitter. Give it a shot with Facebook, Instagram, and especially LinkedIn as they all have conversations that are related to consumers activities. Utilizing social media to data mine for leads is truly the beauty of why social media is so important yto your business. Avoid harassing consumers by sending them direct message “I see you mentioned you where moving to sacrament, can I be your REALTOR?” Would most likely be perceived as negative and intrusive and could potentially do more harm then good. As Gary V always says, Jab, Jab, Jab… In other words Give, Give, Give…