Leads

Utilizing Every Door Direct Mail (EDDM from the USPS)

For many of you, postcards are an absolute marketing tool in your arsenal of weapons. In fact, in the last few years, we are seeing a tremendous surge in conversion rates with postcard delivery. The trick is knowing how to market with postcards effectively. there is a wrong way and a right way. First The …

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Tools For Growing Your Business

This year RE/MAX Gold introduced our 7 Phase Platform of predictive analytics, and today’s Powerful Technology. In this post I want to share the specifics of each Phase and how it works to connect our associates with consumers ready to engage. Phase 1: Offrs.com is the most advanced predictive analytical lead source available to agents. …

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How Predictive Analytics Are Changing Our Business

To better target your marketing dollars, real estate brokerages are leveraging¬†predictive analytics to reach those who are most likely to buy or sell. Predictive analytics¬†is a way to forecast future trends and results by analyzing historical data with statistical algorithms. New technology has made it more accessible in recent years to businesses of all sizes. …

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